JUST Egg™, one of America’s fastest-growing egg brands made entirely of plants, announced the launch of four new plant-based breakfast bings from Chef Tsai’s frozen food line, MingsBings, that will help make the first meal of the day more delicious and convenient. The breakfast bings, developed by Iron Chef Ming Tsai, represent his brand’s first entry into the breakfast category. Each flavor features JUST Egg alongside other plant-based ingredients to create mouth-watering breakfast offerings that are vegan and made without gluten or nuts.
The four gluten-free flavors include:
- Plant-based egg & cheese: A delicious combination of JUST Egg, Violife dairy-free cheddar and potato- ½ the fat and 40% less calories than the leading frozen breakfast sandwich.
- Plant-based sausage, egg & cheese: Plant-based Before the Butcher sausage, JUST Egg, Violife dairy-free cheddar and potato- ½ the fat and 40% less calories than the leading frozen breakfast sandwich
- Plant-based chorizo, egg & cheese: Plant-based Before the Butcher chorizo, JUST Egg, Violife dairy-free cheddar, peppers, onions, black beans, corn and potato- 60% less fat and 40% less calories than the leading frozen breakfast sandwich.
- Plant-based veggie, egg & cheese: Spinach, peppers, onions, JUST Egg, Violife dairy-free cheddar and potato- 25% less calories and carbs than the leading breakfast brand’s plant-based sandwich.
The frozen breakfast category is on the rise, and the new breakfast bings help to address consumer demands for better and more convenient options. According to IRI data1, in 2021, frozen breakfast food sales were up 11% compared to the prior year, and more specifically, the breakfast burrito and sandwich category grew 16% in the last year2, demonstrating that consumers are looking for handheld options for breakfast. Affirming these findings, IRI also found that more than half of consumers reported they do not sit down to eat a traditional breakfast in the morning, making convenient options that can be eaten on the go, like MingsBings, an even more appealing option.
JUST Egg offers delicious plant-based egg products that cook, look and taste like chicken eggs. Developed with human and planetary health in mind, JUST Egg has about the same amount of protein as a conventional egg, but with zero cholesterol and less saturated fat. Plus, its ingredients use 98% less water, 86% less land and produce 93% fewer carbon dioxide emissions than chicken eggs. JUST Egg launched nationally in grocery stores in 2019 and can now be found at more than 48,000 points of retail distribution in North America, including most major chains.
- “The big business of breakfast: IRI spotlights pockets of growth in the category”
- Nielsen POS, Total US x AOC, 52 week period ending in 7/16/22
