The leading global trade fair for sweets and snacks, ISM, has announced a positive development after the early bird phase: 85% of the overall space of ISM 2024 has already been booked again by exhibitors from over 60 countries. Compared to the number of applications received by the end of the early bird phase of ISM 2024, Koelnmesse is registering an eight percent increase. As the leading trade fair, ISM will once again this year offer a platform for innovations, networking as well as numerous entertainment offers and business opportunities for the sweets and snacks industry. As usual, the coming ISM is being co-located with the supplier fair ProSweets Cologne in Cologne from 2 to 5 February 2025.
“We are delighted to have recorded seven percent more exhibitors and an eight percent increase in space compared to ISM 2024. That is remarkable, especially since the early bird phase didn’t end until 31.05.2023 last year – but it also underlines the significance of ISM as the indispensable highlight of the annual event calendar of the sweets and snacks industry,” stressed Sabine Schommer, ISM Director.
“For our exhibitors, participating in the trade fair means more than just booking stand area. They profit from unprecedented visibility with the industry, the access to buyers of global importance as well as a comprehensive presence in the national and international media. Beyond this, we enable first-class networking within the industry as well as with the exhibitors of ProSweets, the experts for the production of sweets and packaging technology, ingredients and packaging material,” explained Bastian Mingers, Vice President Trade Fair Management Food at Koelnmesse GmbH.
Renowned national and international exhibitors at ISM 2025
The applications from Germany include companies like Katjes, Krüger, Lambertz, Ragolds, Riegelein, Rübezahl, Trolli and WAWI. Dietrich Borggreve, Genuport, IBIS, Kuchenmeister, Piasten, Schluckwerder, Conrad Schulte, Tri d’Aix, Top Sweets and Wicklein have also already confirmed their participation in 2025.
As usual, there is also a strong participation of international players: Among others, Baronie (Belgium), Cloetta Holland (the Netherlands), Elvan (Turkey), Fazer (Finland), Fini (Spain), ICAM (Italy), Kambly (Switzerland), Kervan (Turkey), Kras (Croatia), Loacker (Italy), Manner (Austria), Millenium (Ukraine), Natra (Spain), Nestlé Italiana (Italy), Sölen (Turkey), Toms (Denmark), Valor (Spain), Vidal (Spain), Wawel (Poland) have already registered. After over 20 years, the Japanese company, Morinaga, one of the leading global sweets manufacturing, has booked a stand and is returning to ISM.
In addition to existing regular exhibitors, ISM is also welcoming numerous new exhibitors again in 2025, including for example 1701 Nougat & Luxury Hampers Pty Ltd from South Africa, the manufacturers of hand-made luxury nougat; Amalfi Foods from Bahrain that specialises in bakery products and cakes; Hacks Sang Udom Confectionery, one of the leading Thai sweets companies for confectionery, popcorn and rice snacks; Lyra, the manufacturers of speciality chocolate from Slovakia; Savoria Kreasi Rasa with fruit, mint and coffee sweets, pastry and wheat snacks from Indonesia, Star Foodstuff (VAE) that produces among other things snack items made from potatoes, maize or that are tapioca or plantain-based as well as nuts, pistachios and sweets and the company Zuru from New Zealand that combines confectionery with toys.
