Pulmuone, the largest tofu company globally and makers of America’s leading brands including Nasoya and Wildwood, today announced it will be previewing new plant-based, Asian-inspired offerings at Natural Products Expo West, March 14-16 in Anaheim, California. Pulmuone’s Nasoya brand will be introducing a new format for its popular Vegan Dumplings – now featuring dipping sauces – a new line of Vegan Dressings, an exclusive first taste of new plant-based chicken and a preview of a limited-edition tofu packaging redesign in honor of April’s Earth Month.
“Americans are expecting more of their plant-based products and are eager for them to feature globally-inspired flavors and ingredients,” said Ellen Kim Director of Marketing Communications & Consumer Insights at Pulmuone, parent company of Nasoya. “As a company rooted in Korean heritage with a focus on high-quality plant-based proteins, Nasoya is well-suited to bring authentic and delicious plant-based and Asian-inspired offerings to consumers nationwide. Nasoya is embarking on an exciting year filled with innovation and Expo West is the perfect opportunity to showcase that.”
- A longtime fan favorite, Nasoya’s Vegan Dumplings – available in Thai Basil Vegetable, Tofu Vegetable and Korean BBQ Vegetable – are relaunching in new packaging to feature sweet and savory dipping sauces. Now enhanced with a heartier dough and flavorful filling featuring Nasoya’s Super Firm Tofu, the dumplings can be prepared in just minutes, providing a complete appetizer or satisfying meal for busy consumers. Now available at Walmart, the refreshed dumplings will start hitting shelves of local retailers nationwide in May.
- Nasoya will also be previewing a new line of Vegan Dressings, available in Garlic Sesame and Zesty Gochujang flavors. The K-Town inspired line brings global flavors for use as a marinade, salad topper, dipping sauce and more. The dressings are vegan, gluten free and contain no added preservatives.
- Nasoya will also be sampling a new plant-based chicken as part of its Expo West tasting menu. The new plant-based chicken solidifies Nasoya’s place as a plant-based meat powerhouse, featuring a real meat-like texture, authentic Asian flavor and a simple ingredient list. Set to launch in late April, the new product builds on the success of Nasoya’s Plantspired Plant-Based Steak, now available in both Korean BBQ and Gochujang varieties.
- In celebration of Earth Month (April), Nasoya is also previewing a limited-time packaging update for its Silken, Firm, Extra Firm and Super Firm Tofu varieties. The packaging showcases how making small choices, like enjoying more plant-based proteins, can be a step forward toward a more sustainable future. Aligning with a larger Earth Month campaign, the limited-time packaging will also include a QR code directing consumers to a dedicated site where they can learn more about tofu and the positive environmental impact of plant-based proteins.
Pulmuone Adds to Successful Lineup of Asian Innovations
Pulmuone will also be showcasing its latest innovations at Natural Products Expo West. Known for excellence in the plant-based and Asian-inspired categories, Pulmuone will be expanding its line of authentic and delicious restaurant-quality offerings to include a new pre-seasoned and pre-fried braised tofu brimming with Korean flavors and a plant-based soymilk noodle concept, both gearing up for launch at retailers later this year.
“Pulmuone is thrilled to introduce a wide variety of new noodle and tofu offerings. We’re proud to help shape a greener future with new plant-based options that don’t sacrifice taste, convenience or flavor,” says Suk Won Kim, VP of Marketing at Pulmuone. “Pulmuone’s latest innovations align with our commitment to deliver high-quality products and authentic flavors, and we’re excited to showcase them at this year’s Natural Products Expo West.”
