REBBL®, the original organic and plant-based functional protein beverage brand, today announced its first move beyond 12 oz. ready-to-drink beverages with the launch of Smoothie Starter™, a category-defining multi-serve line created for ultimate convenience and functional nourishment.
Smoothie Starter™ transforms morning rituals, offering consumers an organic and convenient base to create nutrient-dense smoothies in seconds — without the mess. With just the simple additions of ice, fruit, or greens, users can quickly and seamlessly blend up a protein-packed and gut health-supporting smoothie to fuel their day.
“The launch of Smoothie Starter marks a significant milestone in our product portfolio; we’re proud to introduce this one-of-a-kind offering for smoothies that is unmatched in the current market,” said Andy Fathollahi, CEO of SYSTM Foods. “We’ve eliminated the guesswork from smoothie prep and are offering consumers a quality, convenient foundation to enhance their morning ritual at an unrivaled value.”
Offered in Coconut Milk and Oat Milk liquid base varieties, Smoothie Starter™ delivers 20 grams of plant-rich protein to kickstart the day and features amplified benefits through postbiotics to support gut health. Postbiotics, produced by probiotics, help contribute to a balanced digestive system.*
Thoughtfully crafted with nourishing, functional ingredients to support overall well-being, key Smoothie Starter™ benefits include:
- Certified-organic
- 20g of plant-powered protein
- Postbiotics (from Bifidobacterium longum) for gut health and digestion support
- Zinc for immunity support (20% DV)
- Offered in Coconut Milk and Oat Milk bases
- Makes approx. four smoothies per 32 oz. bottle
- Just add ice, fruit, or greens and blend!
Fathollahi added, “By simplifying and upgrading the smoothie-making process with unparalleled nutritional benefits, REBBL empowers consumers to take control of their mornings and fuel their bodies with the goodness they deserve.”
