Whoa Dough, the maker of a delicious line of plant-based, on-the-go cookie dough bars, is expanding its successful gluten-free cookie dough snack bar line with the launch of its newest flavor–Oatmeal Chocolate Chip Cookie Dough—formulated specifically for the K-12 Market.
This Smart Snack-Approved flavor will earn school districts one full grain credit, making it the perfect complement to the Oatmeal Cookie Dough Bar launched last spring, said Whoa Dough Founder Todd Goldstein, which also earns one full grain credit.
“After recognizing that there was a need for allergen-friendly, Smart Snack-approved snacks that can be included on the daily menu in the K-12 market, we quickly got to work on formulating a new flavor, which we launched early last year (Oatmeal),” Goldstein said. “One of our first customers was the Orange County Public School district, and after seeing the success our oatmeal flavor had in their cafeterias, we felt Oatmeal Chocolate Chip was the perfect first addition to the lineup. Whoa Dough envisions our Oatmeal Cookie Dough as a base for many additional flavors for the K-12 market, with Oatmeal Chocolate Chip being the first.”
Goldstein continued, “While five of our seven flavors are Smart-Snack approved, the oatmeal flavors earn schools one full grain credit, which is also a win-win. We think kids will enjoy the chocolate chip addition, too.”
Following the USDA’s guidelines for what makes one of our bars Smart-Snack approved or applicable for a grain credit, has the additional benefit of knowing we’re making better-for-you snacks that parents can feel good about giving their kids, Goldstein added.
“We’re excited to bring this new Whoa Dough flavor on board for students to try, and we look forward to continuing to expand on our partnership in the new school year,” David Richardson, Senior Manager, Commodities Food & Nutrition Services, Procurement at Orange County Public Schools.
