The new snappily titled product comes as sales of plant-based soft cheese continue to grow year-on-year, and soft cheese finds itself the fourth most in-demand format in the Cheese category after block, sliced and grated.
Neil Stewart, Head of Marketing for Cathedral City at Saputo Dairy, said: “At Saputo Dairy UK, we think all cheese and cheese flavoured products should taste great. Our cheese experts have created a new format and flavour profile which is enjoyable for those with dairy allergies or who want to reduce their dairy consumption.”