Silk recognizes that many people are skeptical of plant-based options and understands that consumers are looking for great tasting, high quality products to incorporate into their lifestyles. As the No. 1 plant-based brand1, it’s up to Silk to keep raising the bar, and Silk Nextmilk® has done just that.
Silk Nextmilk is dropping a fresh, new campaign to inspire the next generation of milk drinkers and plant-based enthusiasts with a beverage that is made from plants but tastes like milk, with 75% less sugar.
Brooklyn Peltz Beckham, Ella Bleu Travolta, Myles O’Neal (joined by siblings Shareef, Me’Arah, Shaqir and Amirah) and Sailor Brinkley Cook are the newest faces of Silk Nextmilk, repping plant-based ‘staches on screen, across social media and on U.S. billboards in New York, Los Angeles and Las Vegas to show how delicious and fun plant-based can be.
“With help from the faces of the next generation, we’re showing just how easy it is to reach for and enjoy plant-based beverages like Silk Nextmilk,” said Olivia Sanchez, Vice President of Marketing, Plant-Based Beverages for Danone North America. “As a leader in the plant-based category, we recognize that the next generation is interested in incorporating more plant-based options into their lifestyles. Silk Nextmilk is a better milk2, and with a taste and texture you love. We know dairy lovers and plant-based enthusiasts will see they’re not compromising any beloved milk moments, including dunking their favorite cookie into a glass of Nextmilk.”
1 Based on national sales data across plant-based alternative categories, last 52 weeks ending 9/26/2021
2 Not nutritionally equivalent to dairy milk.
