Meat made from plants having proteins, fats, vitamins, minerals, and water components is plant-based meat, much like meat derived from animals. Modern plant-based meat resembles traditional meat in appearance, cooking method, and flavor. According to this analysis, the global Plant-based Meat Market is expected to record a positive CAGR of ~15% during the forecast period (2022-2028) and is expected to reach approximately US$ 15 billion by 2028.
Consumers are preferring vegan options due to growing health concerns and animal welfare. In addition, people seek the same flavor and tenderness in food products as that found in meat and meat products made from animals in vegetarian alternatives. These are some of the primary factors that are expected to drive the Plant-based Meat Market. It is being increasingly adopted in food products like burgers patties, and sausages.
Growing flexitarian and vegan populations as well as rising animal welfare initiatives across the world boost the market growth.
Animal welfare has recently been pushed to the front of the world’s eating habits. Animal humanization has been promoted on a larger scale by organizations like World Animal Protection (WAP) and People for the Ethical Treatment of Animals (PETA).
Various cultural views have been dominated by animal welfare. According to several theological traditions, animals have the same levels of sensibility, consciousness, and feeling as people. As a result, eating animal meat has been strongly discouraged, and numerous jurisdictions have passed harsh laws outlining the killing of animals.
Lack of awareness in third-world countries, and the texture and taste of plant-based meats limit the market growth.
Customers often search for high-quality products with reliable flavor and texture. Due to growing awareness of environmental and health issues, customers have recently begun to demand more nutrient-dense, clean-label, and sustainable products. Although plant-based meat substitutes offer nutritional advantages compared to those of animal meat, the main drawback is the taste and texture of the substitute. Moreover, in emerging economies, vegan culture, plant-based meat, and other meat alternatives are not yet popular and hence lack awareness among the larger audience.
